Creative economy as a way to make money
A creative economy is a reality that has already come in developed countries and is gradually coming to rest. Everyone who wants to live sweetly in the new conditions must…

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What to do if you urgently need clients
It happens that customers are urgently needed, and most importantly - as cheaply as possible, and preferably even free. Such situations at one time or another are faced by 100%…

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Effectively combating employee burnout
Burnout of employees is a natural process that is laid down by nature itself. Sooner or later, any fire, if you do not throw firewood in it, begins to die…

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money starts

Best Small Business Development Strategy

The most successful small business development strategy is marketing. According to statistics, those small enterprises that have relied on him feel good and are growing. The main problem of small business is the lack of customers and marketing solves it better than others. For this reason, competent small business owners choose marketing.

Best Small Business Development Strategy

Marketing is not only a “lifesaver” at a time when small businesses are in distress, but also a kind of “leaps and bounds” that can significantly accelerate the growth of a small company. This property of marketing is due to the fact that it allows you to concentrate resources and efforts to the maximum on the growth of the company, not allowing them to be wasted. Continue reading

Ticket to the post-industrial economy

Several types of economies are known, and one of them is post-industrial. The transition to a postindustrial economy is one of our possible prospects if suitable conditions arise for this. They may or may not add up, respectively, the transition may or may not take place. It depends on many factors.

Transition to a post-industrial economy

Each type of economy is based on something. The hunting and gathering economy is built around prey: the search for berries, mushrooms, roots, nuts and other edibles, as well as hunting and fishing. This is the first level of the economy. A ticket to it is the ability to collect and hunt. In such an economy, who is better than others who can find food and hunt, is the elite. Who does not know how, he is Continue reading

How to export to rich countries

The strategy of exporting to rich countries is a clear answer to the question of how to sell to such regions and countries as Europe, USA, Canada, Australia, China and some others. An effective export strategy is always based on knowledge of the mentality of the country or region with which it is planned to work. Without this, failure will happen.

Rich Country Export Strategy

What is the basic difference between West and East? East – a place in general scarce, where everything is missing. This forms a deficit mentality that defines consumer habits, the concept of business and life in general, and the same economy. A businessman with an oriental mentality looks at the world with scarce eyes, he thinks that everything and everyone is missing. Continue reading

Modern market opportunity analysis
If there are few customers or the business has stalled, then it's time to conduct an analysis of market opportunities. It is also necessary because sooner or later the company…

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How the principle of the invisible hand of the market works
The principle of the invisible hand of the market is a term coined by the Scottish economist and one of the founders of modern economic theory, Adam Smith, to explain…

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How to write a book, publish it and make money
After the publication of “The ABC of selling performances,” I am regularly asked questions regarding the nuances of writing a book, its publication, and earnings. Here are the five most…

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Marketing research without the cost of money
Free marketing research is a reality accessible to everyone. The importance of marketing research is that it is the main source of complete and objective market information. You can rely…

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