How to write a book, publish it and make money
After the publication of “The ABC of selling performances,” I am regularly asked questions regarding the nuances of writing a book, its publication, and earnings. Here are the five most…

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Where to find customers for big sales
Where to find customers is the issue that most worries businessmen. They think about it an average of 50 times a day. A businessman wakes up with the thought of…

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3 ways to increase business returns
Return on business - the amount of money that it generates. In terms of return, businesses are different. Some generate a lot of money, some a little, some generally generate…

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Modern prospects of small business

The prospects of small business are connected with the understanding of the fact that it occupies one of two niches in the economy. The first of these is the launch of new business areas. The second niche is assistance to medium, but most often large business. In our conditions, about 10-20% of small businesses work in the first niche. In the second niche – 80-90% of small businesses.

Small Business Perspectives in the 21st Century

In other words, the vast majority of small businesses work as assistants to big business and, accordingly, depend on it. For example, car services are assistants to car manufacturers and their spare parts. The field of trade is assistants to manufacturers of goods. Travel agencies are assistants to tour Continue reading

How the principle of the invisible hand of the market works

The principle of the invisible hand of the market is a term coined by the Scottish economist and one of the founders of modern economic theory, Adam Smith, to explain the mysterious processes in the market. He realized that the behavior of buyers and sellers in the market is determined not only by their desires, but also by some third party that is not visible.

The principle of the invisible hand of the market

For the reason that this side is not visible and clearly has to do with the market, it was called the “invisible hand of the market.” This third party Continue reading

Marketing research without the cost of money

Free marketing research is a reality accessible to everyone. The importance of marketing research is that it is the main source of complete and objective market information. You can rely on this information when making decisions, when creating advertising materials, when developing goods or services, and in many other cases.

Quality free marketing research

In principle, you can of course run a business and do all of the above without marketing research, relying only on intuition. Intuition is a good adviser, but it does not give specific numbers, but indicates only directions. I really want to know the numbers, because the numbers allow us to calculate Continue reading

How to build effective business processes
Effective business processes are the main condition for building an effective business that generates money, not problems. Only specialists who know one important secret can build such business processes. There…

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How the principle of the invisible hand of the market works
The principle of the invisible hand of the market is a term coined by the Scottish economist and one of the founders of modern economic theory, Adam Smith, to explain…

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Marketing as a business philosophy
Marketing as a business philosophy is the norm for a modern businessman. This is due to the fact that getting an effective business is now possible only through marketing. Such…

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Where guaranteed to take a lot of money
One of the questions that people most often ask themselves is where to get a lot of money. All 100% of adults in all countries of the world ask themselves…

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