Have you noticed that we have become much bolder in our online purchases? Now we don’t take risks by buying covers with Aliexpress for 30 rubles, but we fully order food, equipment and clothes for ourselves at home. The level of online stores is growing – along with it, the average customer check and the number of violations in this area are growing. In a new article, we give advice on the operation of online stores that will be useful to both buyers and sellers. Buyers will learn how to protect their consumer rights, if necessary. Sellers will understand what nuances should be taken into account when opening their online store, so as not to fall “under the hot hand” Continue reading
A third of small business representatives sacrifice quality in order to create a logo inexpensively and quickly, and another third – time and cost. Is it possible to quickly create a cool logo for free or with a minimal budget? Where can I get logo design ideas for business? How did Google manage not to spend a dime on the first logo? We have prepared for you a complete guide with creative examples, useful tips, services and a checklist
Why it is important for small businesses to create a logo
A logo is a graphic image that symbolizes a brand. It doesn’t matter if it’s a startup or a large corporation – everyone needs their face. For example, the Google logo appeared when the company was a student startup, and it was not yet known around the world. One of the founders, Sergey Brin, drew the logo in a graphic editor. Remember that it is especially important for small companies to stand out, be remembered and declare themselves. Continue reading
In fact, in the restaurant business, event marketing (event marketing) and SMM are absolutely inseparable. I am talking about offline events – holidays, concerts. These tools should be used in a complex, and activity on events should prevail in your content plan. More often, publications line up with the calendar of events – from what will happen in your bar or restaurant.
If you manage to combine these tools in a quality manner, then you are definitely faced with the problem of a lack of ideas. Sooner or later, concepts, motives, themes and artists end. You need to spend something within a month, but you don’t feel like repeating yourself, and the bar’s birthday isn’t coming soon – as a result, you “storm” in the search for ideas. So where to get them? Where to get these ideas? Continue reading
After the publication of “The ABC of selling performances,” I am regularly asked questions regarding the nuances of writing a book, its publication, and earnings. Here are the five most popular:
How to write a book?
How much time did I spend writing a book?
How to publish a book?
How much does it cost to write and publish a book?
How much do I earn on a book?
In this article, I will consistently answer these questions. Continue reading
Return on business – the amount of money that it generates. In terms of return, businesses are different. Some generate a lot of money, some a little, some generally generate a minus. Of course, the dream of any owner is that the business generates the maximum amount of money. Maximum earnings from the business is the goal of any businessman. But at the same time it is his concern.
The return on business and how to increase it
Improving business efficiency is the task of the business owner. No one else but him is interested in this. It is he who is responsible. Both himself and Continue reading