How to build a profitable business
The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is inherently. It seems that everything…

Continue reading →

How to build effective business processes
Effective business processes are the main condition for building an effective business that generates money, not problems. Only specialists who know one important secret can build such business processes. There…

Continue reading →

The oil war as a marketing factor
The most significant event of 2010 in the post-Soviet space was the next oil war between Russia and Belarus. Due to the fact that we are talking about about 5…

Continue reading →

latest technology

Ticket to the post-industrial economy

Several types of economies are known, and one of them is post-industrial. The transition to a postindustrial economy is one of our possible prospects if suitable conditions arise for this. They may or may not add up, respectively, the transition may or may not take place. It depends on many factors.

Transition to a post-industrial economy

Each type of economy is based on something. The hunting and gathering economy is built around prey: the search for berries, mushrooms, roots, nuts and other edibles, as well as hunting and fishing. This is the first level of the economy. A ticket to it is the ability to collect and hunt. In such an economy, who is better than others who can find food and hunt, is the elite. Who does not know how, he is Continue reading

How to export to rich countries

The strategy of exporting to rich countries is a clear answer to the question of how to sell to such regions and countries as Europe, USA, Canada, Australia, China and some others. An effective export strategy is always based on knowledge of the mentality of the country or region with which it is planned to work. Without this, failure will happen.

Rich Country Export Strategy

What is the basic difference between West and East? East – a place in general scarce, where everything is missing. This forms a deficit mentality that defines consumer habits, the concept of business and life in general, and the same economy. A businessman with an oriental mentality looks at the world with scarce eyes, he thinks that everything and everyone is missing. Continue reading

Marketing as a cause of the global crisis

Alexey Kudrin, Ilmar Rimsevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common between all these people? No, this is not the six leaders on the Forbes list. All these people are united by talk about what is the cause of the global crisis. They agree that the crisis is a reality and try to understand how to get out of it.

Marketing as a cause of the global crisis

The answer to the question is known. The main cause of the global crisis is marketing. In general, few people see marketing as the cause of the crisis, but it was he who caused it. How? Everything is very simple. In general, the crisis arose because a lack of liquidity arose, in other words, the crisis Continue reading

Where to find customers for big sales
Where to find customers is the issue that most worries businessmen. They think about it an average of 50 times a day. A businessman wakes up with the thought of…

...

The right start of your own business
The right start to your own business is to find a promising idea. A good idea is a guarantee of a successful business. Most businesses go bankrupt in the first…

...

Online Store: Consumer Rights and Seller Responsibilities
Have you noticed that we have become much bolder in our online purchases? Now we don’t take risks by buying covers with Aliexpress for 30 rubles, but we fully order…

...

How to write a book, publish it and make money
After the publication of “The ABC of selling performances,” I am regularly asked questions regarding the nuances of writing a book, its publication, and earnings. Here are the five most…

...