Recently, two words have become fashionable and popular among businessmen: pump and pump. And these are not just words, but business development paths. The words are similar in appearance and one would think that they are synonyms. But in fact, the words are completely different, reflect different meanings, essence and processes. We are talking about the basic processes for the development and prosperity of a business, on whose fate its fate depends.
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A strong business brings money and joy, a weak business brings problems and stress. A strong business has a good reputation, attracts customers, and scares competitors. A weak business has a bad reputation, scares off customers, and makes competitors laugh. Probably the most offensive is precisely that a weak business will make competitors laugh.
Strong business and the secret of its creation
It’s very unpleasant to imagine how competitors laugh when talking about someone’s weak business. Surely they are not just laughing, but also gloating, because they can easily distort the real situation in such a way that a weak business looks even weaker, more defenseless and funnier than it actually is. In other words, a weak business is a reason to mock. Continue reading
Free marketing research is a reality accessible to everyone. The importance of marketing research is that it is the main source of complete and objective market information. You can rely on this information when making decisions, when creating advertising materials, when developing goods or services, and in many other cases.
Quality free marketing research
In principle, you can of course run a business and do all of the above without marketing research, relying only on intuition. Intuition is a good adviser, but it does not give specific numbers, but indicates only directions. I really want to know the numbers, because the numbers allow us to calculate Continue reading